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College leverage CampusPortal to serve students better Founded in 1936, Huntington Junior College (HJC) serves
thousands in the tri-state area of West Virginia, Kentucky and
Ohio. A close relationship between the school and its constituents
has been instrumental to HJC’s continued success over the
last 70 years.
Like many other institutions, HJC’s operation and technology
has evolved significantly since it adopted the CampusVue administrative
solution in 2003. Since then, a new learning management system
and the introduction of online courses led to its implementation
of CampusPortal in 2005.
Online courses became popular immediately, enabling HJC’s
many non-traditional students to balance their educational goals
with jobs and family. The success of online courses quickly
tapped a vein with HJC’s tech-savvy student population.
In 2004, selected Campus Management’s CampusPortal as
its Web solution.
According to Cathy Snoddy, Assistant Director, “The leadership
at HJC realized that the CampusPortal product could help the
college recognize three strategic goals. First, we could provide
a gateway for all students to have 24/7 access to the college
and online resources. Second, dynamic functionality could increase
enrollments in our distance education initiative, appealing
to a nationwide population. Lastly, CampusPortal could help
us scale to serve an increased student population while maintaining
staff overhead and, most importantly, without compromising the
level of service provided to the individual applicant or student.”
As the portal was implemented, all processes were evaluated
for impact. HJC implemented features which empowered students
and staff, and therefore ensured that the supporting processes
were defined to accommodate a self service environment. CampusPortal’s
integration with CampusVue, the student information system,
allowed staff members to adapt to the new service channel without
significant additional training.
“The portal’s interface with CampusVue allows for
effective communication between the HJC staff and students,
all which is captured and tracked for audit and compliance purposes.”
Aesthetically, the Campus Portal solution was branded to look
and feel like the school’s existing marketing site. This
facilitated a smooth transition for applicants and students
to relevant actions and content on the portal. In fact, CampusPortal
accommodated the college’s rules which determined allowable
actions and content specific to the student’s progress
in their lifecycle.
Benefits were almost immediately realized. HJC was able to
use CampusPortal’s online application to streamline applications
via the web. All applicants were automatically validated for
uniqueness, and processed in real time to the student information
system. The college was also able to define workflow which allowed
its admissions staff to process online applicants with little
or no additional training.
The portal also provided immediate benefit to existing students,
who were able to complete online course selection and advising
during the registration period.
“The ability for students to meet many reoccurring needs
such as scheduling, paying bills, and verifying attendance without
the assistance of an employee has increased staff efficiency.
Within the first week of introducing online registration approximately
25% of the student population utilized the portal to schedule
classes. This reduced the amount of time HJC’s academic
staff allocated on scheduling by 11.5 hours in one week.”
– Cathy Snoddy.
The portal was rapidly adopted by the student body. As students
moved to the web to view their degree progress, validate finances
and financial aid and perform other actions, the volume of students
requesting assistance in-person declined. Staff members were
able to direct students to the portal for simple requests, and
focus their efforts on students with complex issues. Ultimately,
the quality of service delivered to students increased.
The portal also provided students with a single access point
to all online resources. Ground, online and hybrid students
all used the portal to launch to relevant applications.
The portal also provided the school with a powerful communications
tool. Students could be targeted individually or by group and
receive communication via web alerts or e-mail. The portal also
allows to school to track whether students choose to acknowledge
the message sent to them.
Communications, centralized application access and comprehensive
self-service provided in a secure environment, met the needs
of a tech savvy student population and also resulted in campus-wide
improvements.
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