Visit Campus Management at the event for a demonstration of Talisma CRM, the most powerful software tool for recruiting, retention, and the entire student lifecycle. Also, join us for an in-depth look at:
The NEW CampusVue Portal for transforming your Website into a Web collaboration platform
CampusVue Student administrative system for academics and administration CampusVue Performance Analytics for real-time actionable intelligence
Join us for our Corporate Session
Title: CRM: Lifetime Engagement
Indiana University and Campus Management build lifetime communications platform.
Date: Monday, April 2 Time: 1:15pm - 2:25pm Location: Room 201A
|
Tim Gilbert
Senior Vice President & Chief Marketing Officer
Campus Management Corp. |
Alan Walsh
Function Chief, Lifetime Engagement
Indiana University Bloomington |
The second generation of CRM for higher education is upon us. What was once considered primarily a recruiting tool is now being re-envisioned as a way to keep students progressing toward graduation and engaged with the institution for a lifetime. But this lifetime engagement strategy takes broader adoption and cooperation across the enterprise. While sharing software costs across departments may resonate, sharing data with other departments and abandoning existing applications may meet with resistance. In this session, we will look at several institutions, including Indiana University and Ball State University, that worked to address this dichotomy, toward achieving cradle through advancement relationship management with their constituents. Gain insight from a consortium on institutions setting the stage for the next generation of CRM for higher education.