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EDUCAUSE 2011

Market Research Night

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Market Research Night

CRM: Are You Thinking as an Institution or a Department?
Date: Wednesday, October 19
Time: 5:30pm - 7:00pm
Location: Room 115B

CRM: Are You Thinking as an Institution or a Department?

The next wave for CRM in higher education is upon us, filled with expectations to drive the communicative powers and cost savings beyond just the admissions department. But this new term, “enterprise CRM,” seems as undefined as it is generously used by CRM vendors.

Join Casey Green, Founding Director of the Campus Computing Project, and Nicole Engelbert, CRM Analyst from OVUM, for this timely discussion about the future of CRM for higher education.

Enjoy hors d’oeuvres and a beer and wine bar compliments of Campus Management.

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