Developing a Smart Social Media Strategy
Social media is not just for students anymore. Faculty, administrators, campuses, and departments can leverage social media sites such as Facebook, YouTube and Twitter to communicate and enhance services to candidates, students, parents and alumni. Are your social media efforts coordinated across the campus or does every department pursue a social media strategy on its own? Join Nicholas Wormley, director of alumni and parent relations at Quinnipiac University, and Karli Grant, product manager for Campus Management, as they discuss smart social media strategy involving coordinated and consistent messaging.
Join Web Seminar Editor J.D. Solomon and experts in social media for a discussion of questions such as:
• How to identify your audiences and create a relevant social media strategy for each of them
• How to coordinate social media tasks and campaigns among academic and administrative departments
• How to avoid duplication of effort and messaging among departments
• How to take advantage of special features for higher ed on YouTube, Facebook and other social media sites
Original Broadcast Date: Tuesday, April 6, 2010
Presenters:
Nicholas Wormley, Director of Alumni and Parent Relations, Quinnipiac University, CT
Karli Grant, Product Manager, Campus Management Corp.
Who will benefit: Recruiters and admissions officers, alumni and advancement officers, public relations and marketing professionals, presidents, vice presidents and senior administrators, and more.
Financial Aid 2.0:Automation
With increasing student enrollments and the added complexities of financial aid processing,how do you stay focused on serving students?
Today’s students, faculty, and staff have all gone virtual. Going online is part of their culture and daily lives, and they expect the same from their educational experience and working world. Now your financial aid department can be a part of that virtual world.
Join financial aid product manager at Campus Management Corp. and former vice president of financial aid in operations at Kaplan University, Ruben Garcia, for this in-depth look at the future of CampusVue Student financial aid administration – automation.
Ruben will discuss the upcoming launch of Campus Management’s first automated financial aid software system and how it will benefit today’s institutions. CampusVue Student’s automated processes free administrators from routine tasks associated with financial aid administration and allow them to focus more on serving students and resolving exceptions.
Discover how you can automate these processes and more:
• Processing financial aid records and files with government agencies and lenders
• Evaluating financial aid awards and scheduled disbursements to ensure Title IV eligibility throughout the payment-period lifecycle
• Identifying and routing exceptions to the right campus, department, and staff member
• Generating reports for Title IV regulatory compliance
• Orchestrating automated financial aid processes (COD and CommonLine) according to institutions processing lifecyle (daily, weekly, monthly)
Original Broadcast Date: Wednesday, March 17, 2010
Presenter: Ruben Garcia, financial aid product manager at Campus Management Corp., former vice president of financial aid in operations at Kaplan University.
Who will benefit: Financial aid managers and administrators, student accounts managers, CIOs, CFOs, VPs of Student Finance, VPs of Student Affairs, VPs of Student Services, and more
Social Networking for Higher Ed
On today’s campus, the use of social networking sites is pervasive, and not just among students, but among faculty and staff as well. What’s driving this phenomenon, and what does it mean for higher education? This Webcast look at trends in social networking and how your institution can leverage the online world to enhance communications, collaboration, recruiting, and retention. The presenters will discuss the policies that leaders in higher education should consider to address privacy concerns and protect their institutions.
Join J.D. Solomon, Web seminar editor for University Business, and a panel of experts in social networking as they discuss:
• What students, faculty, and staff are doing on sites such as Facebook and Twitter that can impact your institution
• How social networking can be used for communication and collaboration among students and faculty
• How colleges and universities use social networking sites for recruiting and retention
Archived Webcast:
Original Broadcast Date: February 2, 2010
Presenters:
Dr. Catherine Snoddy, Assistant Director, Huntington Junior College, West Virginia
Karli Grant, Product Manager, Campus Management Corp.
JD Solomon, Moderator, University Business magazine
Who will benefit: Recruiters and admissions officers, public relations and marketing professionals, presidents, vice presidents and senior administrators, and more.
How to Protect Your School's Online Reputation
College students are using social media to communicate with friends, classmates, faculty, and family. While Facebook, MySpace, Twitter and others provide opportunities for free expression and social interaction, the informal and candid format often lends itself to students posting information about a school’s party atmosphere, best and worst professors and, sometimes, less-than-flattering reviews of an institution. This Webcast provides an opportunity to learn what is happening online and how you can monitor and influence your cyberspace reputation.
Join Webinar Editor J.D. Solomon and a panel of experts in social media reputation management for a discussion of topics such as:
• What applications are students using and how
• How social media can influence your institution’s reputation - the positives and negatives
• Proactive steps to positively influence your online reputation
Archived Webcast:
Original Broadcast Date: January 5, 2010
Presenters:
Karli Grant, Product Manager, Campus Management Corp.
Fritz McDonald, VP of Creative Strategy, Statmats Communications
Who will benefit: Recruiters and admissions officers, public relations and marketing professionals, presidents, vice presidents and senior administrators, and more.
Gartner Webcast
Discover the economic, competitive and demographic challenges faced by colleges and universities, and how many are using CRM to help address recruiting, retention, academic advising, and more.
Learn how CRM:
· Achieves goals through strategic enrollment management
· Enables online self-service and responsiveness
· Unites institutions with multiple campuses and colleges
· Facilitates nontraditional programs and students
· Integrates with student information systems (SIS)
Presenters:
Marti Harris, Research Director, 
Tim Gilbert, Chief Marketing Officer and SVP, Campus Management Corp.
Attaining the Vision: Enterprise-Wide Expansion of CRM
University of Ottawa has gone beyond the traditional use of Constituent Relationship Management (CRM) software in higher education, introducing rich personalization and multichannel communications. The institution has deployed the technology to enhance services throughout the complete student lifecycle, from recruiting to graduation. Today, CRM is enabling institutions such as University of Ottawa to achieve goals for recruiting and retention through strategic enrollment management and more online self-services. This free 60-minute webcast will look at current applications in use (admissions, personalized viewbook ordering system, text messaging, housing request), provide the real ROI, and share the vision for expansion using this powerful technology. Webcast sponsored by Campus Management Corp.
Archived Webcast:
Original Broadcast Date: 10/13/2009
Presenters:
Denise St. Jean, Group Chief - Student IT Services, University of Ottawa
Robert Sawler, Group Chief - Student IT Services, University of Ottawa