Arizona State University Drives Global Recruitment with New CRM
Arizona State University went live in July 2011 with a new CRM system for recruiting students across all its campuses and throughout the world. Now get an advanced look at the strategy and technology behind this bold initiative and the results.
Deploying CRM across multiple campuses and globally
Transforming communications into tailored work streams
Personalizing communications throughout the application process
Responding to inquiries automatically through multiple channels(phone, email, mobile devices)
David Burge, Executive Director, Office of Undergraduate Admissions, Arizona State University
Jason Soffer, CRM Product Manager, Campus Management Corp.
Watch ASU as it looks back at the process for replacing its legacy recruitment platform and the results it has achieved in reaching out to a global community of students.