Campus Management Discusses Rising Demand for CRM (Constituent Relationship Management) in Higher Education
in this webcast, featuring Gartner
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Gartner Research Director Marti Harris, and Tim Gilbert, Chief Marketing Officer and Senior Vice President of Campus Management discuss the economic, competitive and demographic challenges faced by colleges and universities, and how many are using CRM to help address recruiting, retention, academic advising, and more.
Learn more about:
– CRM’s role in enabling online self-service and responsiveness
– Deploying CRM at complex institutions with multiple campuses and colleges
– Uses of CRM for nontraditional programs and students
– Choosing from on-premise deployment, hosted or Software-as-a-Service (SaaS)
– CRM as a complement to the student information systems (SIS)
– CRM for academic advising and retention programs
– Campus Management’s acquisition and integration of Talisma CRM, used by University of Alabama, University of Nebraska, Indiana University-Purdue University, and Johnson & Wales.
CRM strategies for Higher Education
CRM is becoming an increasingly important tool to address rising expectations for sophisticated, Internet-delivered services, cost-efficiency in marketing and communications, and an end-to-end approach to each student’s lifecycle at the institution. Gain perspectives based from a leading analyst’s research and an enterprise software provider, serving more than 1700 campuses worldwide.
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