Rising Demand for CRM in Higher Education
Discover the economic, competitive and demographic challenges faced by colleges and universities, and how many are using CRM to help address recruiting, retention, academic advising, and more.
Learn how CRM:
· Achieves goals through strategic enrollment management
· Enables online self-service and responsiveness
· Unites institutions with multiple campuses and colleges
· Facilitates nontraditional programs and students
· Integrates with student information systems (SIS)
Marti Harris, Research Director,
Tim Gilbert, Chief Marketing Officer and SVP, Campus Management Corp.