|
Westwood Colleges Selects Campus Management Corporation for CRM
Campus Management integrates with PeopleSoft student system to help drive enrollments
(Boca Raton, FL - October 10,
2006) – Campus Management Corporation today announced that Westwood Colleges has selected Campus Management as its Constituent Relationship Management (CRM) and business intelligence software provider, to enhance recruiting and enrollment for its online degree program. Campus Management’s solution is being integrated with Westwood’s existing PeopleSoft® student administrative system.
“Campus Management’s expertise in marketing automation and recruiting expressly for Higher Education, and their rapid implementation and deployment, were critical factors,” stated Segar Annamalai, CIO for Westwood Colleges.
Key features of the software solution’s functionality include:
 |
Customizable web portal for applicants, enabling 24/7 self-service and online application |
|
Automated aggregation and de-duplication of inquiry leads coming from the Internet or call centers |
|
Smart-assignment of prospective students to the most appropriate admissions representative |
|
Real-time business intelligence charts and graphs that track marketing and recruiting effectiveness |
|
Built-in business reports essential to assessing performance and compliance |
|
Workflow automation of key administrative tasks unique to Higher Education
|
Campus Management’s solutions can be configured to automate recruiting and admissions, including rapid response to potential new students, as well as packaging Financial Aid and managing student accounts. More than 100 campuses worldwide use Campus Management’s web portal solution to serve students enrolled in distance education or blended online and classroom programs.
About Campus Management
Corporation
More than 900 colleges, universities and distance education providers worldwide rely on Campus Management for efficient, scalable, and flexible administrative solutions that enhance institutional excellence. Rapid implementation of its highly integrated system benefits diverse traditional and non-traditional programs and distinguishes Campus Management’s One Campus technology vision for higher education. The company won Microsoft’s 2005 Public Sector award for innovation in Higher Education; and, it was named Microsoft’s Global ERP Solutions Developer of the Year in 2003. Campus Management’s solutions are designed to manage the entire student lifecycle from recruiting and enrollment to career services and alumni relations.
About Westwood Colleges
Westwood Colleges is an institution of higher learning dedicated to providing high quality, career focused undergraduate and graduate programs…needed to launch, enhance or change careers. The College operates 17 campuses in 6 states including Colorado, California, Illinois, Georgia, Virginia and Texas. Westwood Colleges offers 32 degree programs and 2 diploma programs in the following categories: Business, Technology, Design, Health Care, Criminal Justice, and Industrial Services. Westwood Colleges Online (a division of Westwood College, Denver North) provides fully online, distance learning education in a range of undergraduate and graduate degrees. Westwood Colleges and its online division are part of Alta Colleges, Inc based in Denver, Colorado. For more information, visit www.westwood.edu
Campus Management logo is a trademark of Campus Management Corporation, and may be registered in the U.S., other countries or both.
All other trademarks and registered trademarks are the property of their respective owners.
Patsy Canning
Campus Management Corporation
pcanning@campusmgmt.com
|
