Lancaster, PA, Memphis, TN, Philadelphia, PA, Washington, DC
From Growing Pains to Maximizing Enrollment and Student Services
Leading up to this accelerated growth phase, Lancaster Bible College (LBC) hit its capacity for how many students it could engage effectively using its existing infrastructure, processes, and staffing levels. Without a CRM system, for example, LBC was managing communications records in spreadsheets and Excel files.
“With the increased demand and labor intensity, we were potentially missing important opportunities to be the relational hero to our prospects and students,” said Joshua Beers, Senior Vice President for Student Experience at Lancaster Bible College. “We wanted to expand, but also maintain our reputation for highly personalized student service. The pace, however, was exhausting our team.”
As LBC looked to expand to additional locations including Memphis, Philadelphia, and Washington D.C., as well as rapidly grow itsonline programs, it became clear that it would need a new technology foundation. With a scalable, next-generation student information system and CRM solution, LBC would be able to continue deploying its platform as new locations and students were added and increase engagement capacity and effectiveness at the same time, all without having to increase staff.
"We wanted to expand, but also maintain our reputation for highly personalized student service."
The two key criteria that drove LBC’s selection process were scalability and sustainability.
After a review of competing vendor solutions, LBC selected CampusNexus® Student and CampusNexus CRM for its new platform.
Within CampusNexus Student, LBC implemented four key modules to further enhance functionality, configurability, automated processes, and engagement: forms builder, workflow, financial aid automation, and SharePoint portal.
- Improved student engagement and operational efficiency by integrating processes across departments and programs.
- Doubled enrollment over five years from 1,000 to 2,000.
- Expanded classrooms and online programs to four states
- Named #3 school in the nation for career preparation by Wall Street Journal
- #2 in the nation for students recognizing their alma mater as the right choice