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Positivo Provides Greater Access to Education in Brazil’s Evolving Economy

Winner of the 2017 Campus Management Excellence Award for Strategic Vision.

Institution
Private
Campus
Campo Camprido, Brazil
Students
25,000+
Solution
CampusNexus CRM

University Anticipates Growing Demand and Enrollment

Established more than three decades ago in the State of Paraná, Brazil, Universidade Positivo (Positivo University) has been recognized for its ability to anticipate and address change through evolving academic models, student engagement methodologies, employee development, and retention practices.

Recognizing that a country-wide downturn in the economy was coming, and that funding for students was being severely cut, the institution aligned strategies for sustainable growth in student enrollment, reduced operational costs, and transformed engagement with candidates and students.

Leveraging a Modern CRM Platform to Improve Student Engagement

25% Growth in First Year after Implementing CRM

6.7% Increase in Enrollment

3.7% Increase in Post-Graduate Enrollment

To execute on this strategy, the university implemented CampusNexus CRM. As a result, the institution was able to restructure and automate email communications to reach 26,000 students and increase enrollment by 6.7 percent as part of its marketing campaign for undergraduate programs. The marketing campaign for post-graduate programs resulted in 25,000 leads contacted and a 7 percent increase in subscriptions, as well as a 3.7 percent increase in enrollment. The institution grew by 25 percent in the first year after implementing CRM.

Positivo University Receives 2017 Excellence Award in Strategic Vision

For the institution’s ability to foresee the economic and education trends, and put a plan in place to achieve growth and engagement around those challenges, Positivo University was awarded the 2017 Excellence Award for Strategic Vision.

About Positivo University

Established in 1988, Positivo University (Universidade Positivo) is a private higher education institution located in the state of Paraná, Brazil. With more than 25,000 students today, the university offers undergraduate, post graduate, master and PhD programs, as well as MBAs and life-long learning programs.

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