Boca Chica Beach, Brownsville, Edinburg, Harlingen, Mcallen, Port Isabel, Rio Grande City, South Padre Island
“A good CRM solution will enable you to better identify and target students in the community who are likely to succeed.”
Recruiting and Enrolling Students More Strategically
Located in one of the fastest growing areas of the country, UTRGV has seen an increase in competition from not only regional and state flagship institutions, but out-of-state institutions, including Ivy League schools.
We always want to keep top talent in the Rio Grande Valley, because where students end up going to college is more often where they end up staying the rest of their lives. Enrollment may be down nationally, but our region is growing, so we face a lot of competition from out-of-state institutions trying to sustain or increase their levels of high-caliber students by recruiting here.
Extending CRM to Recruit More Strategically
Wanting to strategically recruit and engage with students, Hinojosa and her colleagues saw the launch of UTRGV as an opportunity to take another look at their CRM platform and best practices.
What UTRGV and Hinojosa envisioned was an enterprise CRM solution that could provide visibility through the entire student lifecycle, one that could extend beyond the recruitment team to include the registrar’s office, financial aid office, and faculty.
We were sending the same recruitment piece to every prospect when we needed to segment that population and be more strategic with that population. The CRM we were using at the time couldn’t provide this level of visibility or engagement.
Selecting a CRM for Higher Education
In its search for a CRM solutions provider, UTRGV sought a vendor that could become a partner in its mission.
We weren’t looking for a vendor to tell us what to do. I wanted a vendor that could support the direction we were heading as an institution based on our strategic plan, with some flexibility built into the implementation.
After assessing several vendor offerings, UTRGV purchased Campus Management’s CampusNexus CRM to facilitate this broader engagement and collaboration around student success.
Our partnership with Campus Management includes a multi-year managed services component in support of our strategic plan.
"CampusNexus CRM enables us to capture metrics like this that are unique to our institution and community and build campaigns around them.”
Driving Enrollment Management and Student Success
Using CampusNexus CRM, UTRGV now has greater insight from data that is unique to the institution versus national statistics and trends alone. For example, while national data indicate that students from lower socioeconomic backgrounds often underperform compared to students from higher socioeconomic backgrounds across the country, the same is not true for UTRGV.
We have a first-year retention rate of almost 80%, which is 5 to 6 percent higher than both the national and state rate.
Hinojosa also sees CampusNexus CRM as a way for UTRGV to improve engagement with alumni, and to keep them involved and supporting the institution, its students and community.
Our inclusive and diverse population of students will change the economy in the Rio Grande Valley and around the world. Continuing to be a part of that change and engaging with alumni is extremely important to our institution.
About The University of Texas Rio Grande Valley
The University of Texas Rio Grande Valley (UTRGV) was created by the Texas Legislature in 2013 as the first major public university of the 21st century in Texas. This transformative initiative provided the opportunity to expand educational opportunities in the Rio Grande Valley, including a new School of Medicine.