CampusNexus Occupation Insight
From Growing Pains to Maximizing Enrollment and Student Services
How does a small, faith-based institution in Lancaster, Pennsylvania manage 100 percent growth in a three-year timeframe? Leading up to this accelerated growth phase, Lancaster Bible College (LBC) hit its capacity for how many students it could engage effectively using its existing infrastructure, processes, and staffing levels.
As LBC looked to expand to additional locations including Memphis, Philadelphia, and Washington D.C., as well as rapidly grow its online programs, it became clear that it would need a new technology foundation. With a scalable, next-generation student information system and CRM solution, LBC would be able to continue deploying its platform as new locations and students were added and increase engagement capacity and effectiveness at the same time, all without having to increase staff.
“With the increased demand and labor intensity, we were potentially missing important opportunities to be the relational hero to our prospects and students.”
LBC Transforms with a Cloud-Based Student Information System and CRM
The two key criteria that drove LBC’s selection process were scalability and sustainability. After a review of competing vendor solutions, LBC selected CampusNexus® Student and CampusNexus CRM for its new platform.
After implementing CampusNexus Student and CRM, LBC was able to achieve its vertical integration goal in six months, launch a universal common application for perspective students, implement a paperless application, and use CRM for email admissions. Those processes have resulted in increased consistency, as well as reduced workload, and have enabled staff to become more focused on successful relationship-building.
Results Measured by Growth and Student Success
- Improved student engagement and operational efficiency by integrating processes across departments and programs
- Doubled enrollment over five years from 1,000 to 2,000
- Expanded classrooms and online programs to four states
- Named #3 school in the nation for career preparation by Wall Street Journal
- #2 in the nation for students recognizing their alma mater as the right choice