Public University Transforms Student Engagement and Services for Over 60,000 Students

Winner of the 2017 Campus Management Excellence Award for Constituent Service.

Institution

Public University

Campuses

Columbus, Lima, Marion, Mansfield, Newark, ATI Wooster

Enrollment

68,000+

Solutions

CampusNexus CRM

Improving Quality of Engagement and Collaboration in Recruitment and Enrollment

The Ohio State University has earned a reputation for offering quality academic programs and highly personalized constituent service. One of the main challenges of any large university is to keep raising the bar on personalized student services and collaboration among faculty and staff as the institution continues to grow.

The institution’s goal was to increase and improve the utilization, timeliness, and personalization of content for constituents, and to increase collaboration across university departments.

Leveraging CRM Technology to Improve Campaigns and Constituent Service

The Ohio State University turned to CampusNexus CRM as its platform for transforming student engagement. Over the course of 24 months, the institution conceived, planned, assessed, launched, measured, and refined their efforts, with some outstanding results, both internally and externally.

Staff and Employee Results:

87% Increase in Active CRM Users

200% Increase in Average Number of
Concurrent Users

Recruitment Effort Results:

124% Increase in Interactions Per Yr

15% Increase in Strategic Campaign Messages

50% Increase in Long-Term Campaigns

50% Campaigns Run
with A/B Testing

The Ohio State University Receives 2017 Excellence Award in Constituent Service

For enacting a plan that drove results for internal staff and prospective students, The Ohio State University received the 2017 Excellence Award for Constituent Service from Campus Management.

About The Ohio State University

Founded in 1870, The Ohio State University’s campus in Columbus has been the stage for academic achievement and a laboratory for innovation. As Ohio’s best and one of the nation’s top-20 public universities, the institution is further recognized for its top-rated academic medical center and premier cancer hospital and research center.

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Ohio State University Case Study

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