Columbus, Lima, Marion, Mansfield, Newark, ATI Wooster
Improving Quality of Engagement and Collaboration in Recruitment and Enrollment
The Ohio State University has earned a reputation for offering quality academic programs and highly personalized constituent service. One of the main challenges of any large university is to keep raising the bar on personalized student services and collaboration among faculty and staff as the institution continues to grow.
The institution’s goal was to increase and improve the utilization, timeliness, and personalization of content for constituents, and to increase collaboration across university departments.
Leveraging CRM Technology to Improve Campaigns and Constituent Service
The Ohio State University turned to CampusNexus CRM as its platform for transforming student engagement. Over the course of 24 months, the institution conceived, planned, assessed, launched, measured, and refined their efforts, with some outstanding results, both internally and externally.
Staff and Employee Results:
87% Increase in Active CRM Users
Increase in Average Number of
Recruitment Effort Results:
124% Increase in Interactions Per Yr
15% Increase in Strategic Campaign Messages
50% Increase in Long-Term Campaigns
with A/B Testing
The Ohio State University Receives 2017 Excellence Award in Constituent Service
For enacting a plan that drove results for internal staff and prospective students, The Ohio State University received the 2017 Excellence Award for Constituent Service from Campus Management.
About The Ohio State University
Founded in 1870, The Ohio State University’s campus in Columbus has been the stage for academic achievement and a laboratory for innovation. As Ohio’s best and one of the nation’s top-20 public universities, the institution is further recognized for its top-rated academic medical center and premier cancer hospital and research center.